This billboard of Pittsburgh Steelers quarterback and Findlay native Ben Roethlisberger has been hanging on Main Street here in Findlay, Ohio since last summer, before Big Ben became the youngest quarterback in NFL history to win the Super Bowl. You’ll notice that in his high school football portrait, Big Ben wasn’t wearing a helmet, a habit I hope he’s reconsidering now that he’s been seriously injured in a motorcycle crash.
Both Steelers coach Bill Cowher and lengendary quarterback Terry Bradshaw had tried to convince Big Ben that riding without a helmet was just plain stupid, but apparently Roethlisberger has a really hard head. Witnesses say Big Ben’s noggin hit the windshield of an oncoming car before hitting the pavement, and it subsequently took five doctors seven hours of surgery to repair Roethlisberger’s mangled jaw and nose.
When it comes to wearing a motorcycle helmet, Nike has the proper slogan: Just do it.